The Alliance is a global professional network and opportunity marketplace for independent real estate brokerages.
Members build trusted relationships, exchange referrals, share market intelligence, collaborate across markets, and position themselves for opportunities that extend beyond their local geography.
The Alliance exists for firms that want global reach while remaining fully independent.

Yes—but referrals are only part of the story.
The Alliance helps members build the relationships that make referrals possible. Members also exchange market intelligence, discover opportunities for collaboration, develop trusted professional connections, and gain visibility beyond their local market.
Opportunity follows relationships.

The Alliance is designed for established independent brokerages whose names already mean something in their markets.
Members are typically brokerage owners and leaders who value independence, professional relationships, and long-term business development.

A franchise asks you to join its brand. The Alliance helps you strengthen your own.
Franchises provide a network in exchange for control. The Alliance provides a network while preserving independence.
Members keep their own brand, culture, leadership, and business identity. There are no royalties, no franchise requirements, and no obligation to operate under someone else’s name.
The Alliance exists for firms that want the advantages of a global network without giving up control of their business.

Most referral networks focus on transactions. The Alliance focuses on relationships.
The Alliance also charges a flat technology fee — never a cut of your commission, your deal, or your referral fees.
Referrals matter, but they are only one outcome. The Alliance helps members become known, trusted, and connected across markets so that opportunities naturally flow through those relationships over time.

The Alliance is built on infrastructure developed by Immobel, which has spent more than two decades building global referral and connectivity solutions for some of the world’s largest real estate organizations.
The same platform has powered Sotheby’s International Realty’s global referral network since 2014 — a network that moved nearly $7 billion in referrals in 2025 — and operates across 119 countries today.
The technology is proven. The opportunity now is to make those advantages available to independent firms.

The Alliance is operated by Immobel.
Since 1999, Immobel has focused on connecting real estate markets across languages, borders, and organizations. The Alliance represents the next step in that mission: bringing global relationships and opportunity to independent brokerages.

Independent firms compete by doing what they have always done best: delivering exceptional local expertise.
The challenge is visibility beyond the local market.
The Alliance helps independent firms build trusted relationships, referral pathways, and professional connections across markets, enabling them to compete globally while remaining independent.

Many brokerage owners want global reach without surrendering control.
The Alliance provides relationships, visibility, referral opportunities, and professional connections while allowing members to keep their own name, culture, leadership, and identity.

Referrals rarely begin with a transaction.
They begin with a relationship.
The broker who receives the opportunity is often the broker who was already known, already trusted, and already connected before the need arose.
The Alliance exists to help independent firms build those relationships.

Establishing your global network requires more than collecting contacts.
It requires trust, visibility, and ongoing interaction.
The Alliance helps independent brokerages build those relationships through referrals, collaboration, market intelligence, introductions, and live networking opportunities.

Because no firm can be everywhere.
Clients relocate. Investors expand. Opportunities move between markets.
Professional networks help independent firms stay connected to those opportunities while remaining focused on their local strengths.

The best network helps a firm expand its reach without requiring it to surrender its identity.
The Alliance was built specifically for independent brokerages that want trusted relationships, global visibility, and professional connections while remaining fully independent.

Yes.
The Alliance was created specifically for independent real estate firms that want global reach without franchise ownership, royalties, or corporate control.

Yes.
Many brokerage owners are discovering that independence and competitiveness are no longer mutually exclusive.
The Alliance helps firms retain their identity while gaining access to relationships, visibility, and opportunities that extend beyond their local market.

A referral network is ultimately built on relationships.
The Alliance helps firms maintain and expand those relationships through a community of independent brokerage leaders across multiple markets.

Only if they become invisible.
The Alliance helps independent firms remain visible, connected, and discoverable to other professionals long before an opportunity appears.

Top producers want opportunity, relationships, and visibility.
Franchises win top producers with one promise: a worldwide network. The Alliance gives that network to independent firms — so agents gain global reach while remaining associated with a respected local brand.

Many brokerage owners believe their brand, culture, and local reputation are among their greatest assets.
They want access to global opportunities without surrendering control over what makes their firm successful.
And they don’t want to wake up one morning to discover that their brand now belongs to their fiercest competitor.

Global reach is not about having offices everywhere.
It is about having trusted relationships everywhere.
The Alliance helps firms build connections that allow opportunities to move confidently across markets when clients require expertise beyond a single geography.

A global real estate referral network connects professionals across markets, routing opportunities to trusted partners when needed.
The Alliance does this through relationships rather than anonymous directories.

An international referral network enables professionals across countries to collaborate, exchange referrals, and help clients whose needs extend beyond a single market.
The Alliance supports those relationships while preserving each firm’s independence.

Cross-border referrals work best when trust already exists.
The Alliance helps members establish those relationships before opportunities arise, making introductions faster and more effective when they are needed.

Through consistent interaction, shared experiences, and professional collaboration.
The Alliance creates opportunities for members to meet, collaborate, exchange knowledge, and build trust over time.

Most organizations operate within their own network.
The Alliance helps independent brokerages build relationships across multiple professional communities, markets, and geographies.
Alliance members are also positioned to receive referrals from Immobel’s wider community of 250,000+ verified real estate professionals worldwide.
This creates opportunities that would not exist inside a single isolated network.

Because clients do not organize their lives around organizational boundaries.
When moving an opportunity creates a better outcome for the client, trusted professional relationships make that movement possible.

Membership provides access to a global community of independent brokerage leaders, referral opportunities, professional introductions, networking events, collaboration opportunities, and market intelligence.

Members participate as independent firms.
They build relationships, share opportunities, collaborate with peers, and become visible to a wider professional community.

The Alliance charges a flat technology fee.
There are no royalties, no franchise fees, and never a cut of your commission, your deal, or your referral fees.
Members keep what they earn.

Opportunities typically move through trusted relationships.
Members first look within their own organization, then to trusted partners, then to other Alliance members when appropriate.
The objective is always the same: connect clients with the professional best positioned to help them.

No.
The Alliance provides relationships, visibility, and access to opportunity.
Like any professional network, results depend on participation, reputation, expertise, and the strength of the relationships members build.

Every successful network has a founding generation.
The firms that join early build the deepest relationships, establish the strongest visibility, and help shape the community’s culture and direction as it grows.