Keep your firm. Keep your identity.
Plug into global infrastructure.
The Alliance is a global real estate referral network and professional opportunity marketplace for independent brokerages. Members build trusted relationships, share referrals, exchange market intelligence, and collaborate across markets.
Independent Brokerage Network · Global Referral Network · International Real Estate Connections
What
A global referral network and professional opportunity marketplace for vetted, independent real estate brokerages.
For
Brokerage owners whose name already means something in their market.
Proof
Built on the Immobel platform powering Sotheby’s International Realty’s global referrals since 2014 — a network that moved nearly $7 billion in referrals in 2025 (source).
Model
Flat technology fee. Never a cut of your commission, your deal, or your referral fees. No franchise.
Why Independent Real Estate Brokerage Networks Matter
Most opportunities are not won when they appear. They are won months—or years—earlier, when the relationship is established. The brokerage that receives the referral is usually the brokerage already known, already trusted, and already connected.
The Alliance helps independent firms build those relationships before the opportunity appears. Because opportunity follows relationships.
The advantage independent firms need
A visible network — without becoming a franchise.
A worldwide network. Cross-market referrals. Trusted connections.
Global brands have long turned their professional networks into a visible business advantage — in listing presentations, recruiting conversations, and cross-market client service.
Private contacts. Conferences. WhatsApp groups. Personal goodwill.
These relationships are real and valuable — but they are hard to show, hard to scale, and easy to lose when opportunity needs to move quickly.
A Global Network for Independent Real Estate Brokerages.
Brokerages have their networks. MLSs have their networks. Associations and brands have theirs. The Alliance creates trusted pathways between them — so opportunities can move when doing so improves the outcome.
Sotheby’s International Realty reports its network moved nearly $7 billion in referrals in 2025 (source). The Immobel platform behind The Alliance operates across 119 countries. Until now, that infrastructure has only been available inside the world’s largest brands. The Alliance opens it to independent firms for the first time.
A professional opportunity network.
Without the franchise.
The Alliance is a global network for independent real estate brokerages seeking referral relationships, international connections, market intelligence, and opportunities beyond their local market.
Global Network Visibility
Be known before the opportunity appears.
Move Opportunities Across Markets
Structured referral routing, tracking, fee agreements, status updates, and accountability.
Become the Trusted Local Expert
Make your market knowledge, languages, specialties, and capabilities visible to the professionals who need them.
Share Listings and Opportunities
Circulate listings, needs, investor requirements, and market opportunities inside a trusted professional environment.
Build Relationships Before You Need Them
Curated conversations, introductions, and events designed to create trusted cross-market relationships.
Attract and Keep Top Agents
Franchises win top producers with one promise: a worldwide network. The Alliance gives that network to independent firms — under your name, without the franchise.
Bring Your Team Into the Network
Office and agent setup so your team can participate quickly and consistently.
Create Your Own Trusted Circle
Invite firms you already trust, discover new collaborators, and build durable referral relationships.
Keep What You Earn
Flat technology fee — never a cut of your commission, your deal, or your referral fees. No franchise. No royalties.
Operate beyond your local market — without changing your business card.
Your firm remains your firm. Your identity remains your identity. The Alliance simply ensures that opportunity is no longer limited by geography.
Opportunity follows relationships.
Because the most valuable opportunities may not go to the broker who works the hardest. They go to the broker who is already known, already trusted, and already connected.
Who should join an independent real estate brokerage network? The Alliance is for firms that were always independent, firms planning to reclaim their independence, and firms that have decided that control over their business is not negotiable. Read the FAQs
Request Information